📣 Digital Marketing

This course covers the full digital marketing toolkit — SEO, social media, content and paid advertising — so you can grow an audience, run campaigns, and market yourself or a business online.

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What you'll be able to do

• Plan and execute a digital marketing strategy
• Optimise content for search engines (SEO)
• Run and analyse social media and paid ad campaigns
• Use analytics to measure and improve performance
• Build a personal brand or manage a business's online presence

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Course modules

• Digital Marketing Foundations

  The digital funnel and channel landscape.

• Search Engine Optimisation

  Ranking content and websites organically.

• Social Media Marketing

  Strategy, content and growth across platforms.

• Content Marketing

  Planning and creating content that converts.

• Paid Advertising

  Running and optimising basic ad campaigns.

• Analytics & Reporting

  Measuring what's working, and what isn't.

• Capstone Project

  A full marketing campaign plan for a real or sample brand.